Delivering news content to mobiles seemed like a fairly logical step to us when we first looked at alternative options for the B2B publishing market. There’s been a visible shift in consumption of media in this area in recent years with printed products becoming much more feature and commentary led, whilst online delivers the latest news in real time. What we’ve aimed to do is take this a stage further and create an easy to use app framework that allows users to digest media on the move, whilst not adding anything to the workload cycle of the publisher and providing additional advertising inventories for the publishers’ sales teams. This app requires no ongoing maintenance, updates content automatically and requires no additional input from your editorial or production staff.
Easily accessibleThe app can be quickly downloaded from the iTunes Store for either iPhone, iPod Touch or iPad, it then delivers news by drawing content from feeds within the host website and providing this content in an iPhone or iPad friendly format. The app displays red counters showing new and unread articles for the user and articles can be scrolled by headline before tapping the screen to open and read in full. |
Intuitive and easy to useOnce installed the app is easy to navigate and is intuitive for iPhone and iPad users. The constant delivery of fresh content ensures that users are engaging with content via their mobile regularly and are prompted to view new content by the appearance of the red counters. Ad banners are positioned top and bottom of the reading screen and include live weblinks which redirect the user via their Safari browser to an advertisers chosen site link. These banners can be easily changed and updated and potential advertisers can be supplied accurate and independent reports on download numbers if required. |
User customisationThe bottom panel contains 5 content tabs, which are created specifically for you to suit your needs. If your news feeds are more diverse then the user can opt to customise their app to suit their needs. They simply navigate to the more tab and select which categories they are most interested in and drag to add these to their tabs panel. |
iPad friendlyWhen building the app we automatically create both iPhone and iPad versions, both are specifically designed to suit the screen size of the device and both draw the same content from the same host sources. To us this makes perfect sense and allows users more choice than ever. |
Our pricing policy keeps us competitive. There will always be cheaper options in the market, but we’re confident you won’t find better value. Our prices below are for guide purposes and we’ll be happy to give you a more accurate quote based on your needs.
iPhone and iPad |
Android Tablet and Phone |
BlackBerry 6.0
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Cross Platform
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| from £ 3995 build cost | from £ 3995 build cost | from £ 3995 build cost | from £ 6995 build cost |
| Download stories offline | Download stories offline | Download stories offline | Download stories offline |
| Draws content from website | Draws content from website | Draws content from website | Draws content from website |
| Maintenance free | Maintenance free | Maintenance free | Maintenance free |
| Phone and tablet interfaces | Phone and tablet interfaces | BlackBerry tailored interface | Build for all platforms |
Click here for more information and example prices
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